Bringing you everything western lifestyle, That Western Life is your go-to source of news and stories in rodeo, ranching, agriculture, agvocacy, and western lifestyle! A product of our parent company, Western Insights Media, we aim to bring you current and up to date information in regards to the western industry whether it be rodeo, farming, rodeo, agricultural policy, and more. The That Western Life podcast is based on 50% rodeo and 50% other, with other being defined as ranching, farming and western lifestyle!
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How many COOs and General Managers actually exist in rodeo? Not many. Most rodeos are still volunteer-run, but the biggest events are starting to look more like full-scale businesses. Here’s a breakdown of what these titles mean and how common they really are across the country.
At 76 years old, Lanita Peirce won the Cody Stampede barrel racing title on Famous Wahini after 33 years away from the Wyoming rodeo. Rodeo does not just reward youth. It rewards timing, grit, horse power, and the people who keep showing up.
Prescott Frontier Days closes out today, and the World’s Oldest Rodeo is still one of the clearest reminders that rodeo’s history is not just nostalgia. It is part of what keeps the sport meaningful.
Rodeo 250 put cowboys and western heritage at the National Mall during the Great American State Fair. That is a huge visibility moment - but also a reminder that when rodeo is used to represent American culture, the story has to be told well.
The DOJ says major egg producers coordinated to manipulate egg-price benchmarks that influence grocery and restaurant prices nationwide. The companies deny wrongdoing, but proposed settlements include $3.3 million in payments, 53 million eggs donated to food banks, and new antitrust compliance requirements. This is bigger than eggs. It is about food affordability, market concentration, and whether consumers can trust the pricing systems behind everyday groceries.
USDA’s new SPUR program will provide up to $500 million to eligible beef processors. With the top 4 packers controlling over 80% of processing, this matters because capacity directly impacts cattle prices, beef prices, and what consumers pay at the store.
The U.S. and Mexico just opened a $50 million sterile-fly plant to fight New World screwworm. This is not just a border story. It is a livestock-health, cattle-market, and food-security issue that ranchers should be watching closely.
After more than 130 years, Aqueduct Racetrack is ending live racing. For the horse world, this is more than a New York story. It is a reminder that equine culture depends on physical places — and those places are getting harder to protect.
Farmers, ranchers, cattlemen, growers, and rodeo champions have all had White House visibility this year. Whether you look at it through agriculture, food security, rural policy, or western heritage, the message is clear: the people who feed America and carry western culture are being pulled into the national conversation.
New World screwworm cases have doubled to 32 in the U.S., with most reported in Texas cattle. These larvae feed on living tissue, making early detection critical for animal health and herd protection.
Record beef prices are hitting Fourth of July cookouts, but this is bigger than grocery-store sticker shock. Tight cattle supplies, drought, wildfires, herd rebuilding timelines, and blocked Mexican cattle imports are all part of the story.
Goats and sheep are being hired for real land-management work — from solar farms to parks to wildfire-risk areas. Targeted grazing is turning livestock into a service business, not just a commodity business.
Ordering beef from a local producer can be both exciting and nerve-racking when it comes to ordering the cut and wrap for the butcher - especially if you’re a first timer! Have no fear, here are some tips gathered from those in the industry that are buying beef, raising beef, or processing beef!
(March 20, 2021) - Colorado Governor Jared Polis announced earlier this March a statewide “Meat Out” day, encouraging Coloradans to not buy or consume meat that day. A meat eater himself, Gov. Polis’ partner is a long-time vegan, and a state proclamation like this finds Colorado’s ranchers insulted and slapped in the face - especially when you consider the financial significance of the beef industry in the state.
Katie Schrock & Rachel Owens-Sarno have co-hosted the That western life podcast since February 2019.
The That Western Life podcast’s goal is to take someone’s naive interest in the western lifestyle and invite them in for a weekly conversation with industry professionals and rodeo athletes to share the inside scoop on all things rodeo. Our hope is to continue telling the story of the western lifestyle, inviting in new fans, sponsors and brands to the sport that we love so much: rodeo. You can find the podcast anywhere podcasts are listened too and can even listen to them directly on their respective blog pages.
season 5; intentionally diving deep in the western world of rodeo
from rodeo contestants to industry professionals, agricultural advocates and country music singers, our guests cover it all!
If you know our That Western Life team, we are the biggest fans of all things western lifestyle and the amazing people that curate the uniqueness of this historical and broad industry. Join us every week as we dive into conversations about rodeo, rodeo committees, western businesses, western style, and agricultural advocates in the form of ranchers and farmers. We are here for the tough conversations and big question! Make sure to join our mailing list to be able to submit questions for our upcoming podcast guests or to pitch a guest yourself by clicking the button below!
That Western Life did not disappear because the podcast failed. It went quiet partly because it worked. Now, a three-woman team is rebuilding the platform in public, publishing its goals, testing its assumptions and examining whether a dormant Western media brand can become a sustainable business.
Alex Russell joins That Western Life to talk about growing up in rodeo, how FFA shaped her future, building a career in agriculture with Syngenta, the role of crop protection and soybean seed care, and why the western industry needs both tradition and innovation. This episode is a practical and personal look at agriculture careers, rodeo roots, mentorship, food production, and the future of the western way of life.
Jessie Jarvis of Of The West joins That Western Life to talk about western industry careers, ranching identity, agriculture, AI in marketing, professionalism, rodeo jobs, and what it takes to build a business rooted in trust. This conversation is a practical look at where the western industry is headed and how job seekers, employers, and rural businesses can prepare for what comes next.
That Western Life is back for Season 7 with a renewed focus on rodeo, agriculture, ranching, western business, country culture, policy, media, and the people shaping the modern western industry. In this season preview, host Katie Schrock shares why the podcast is returning, what listeners can expect, and why the western world is not just having a moment — it is entering a new era.
At one of rodeo’s largest stages, Hayle Gibson-Stillwell and Piper delivered a run that captured attention and re-wrote the history book of Canada’s most iconic rodeo. But it was Hailey Kinsel and her iconic mare Sister who left with the title - proving that in Calgary, the fastest run doesn’t always tell the whole story, but it does write a good one.