Bringing you everything western lifestyle, That Western Life is your go-to source of news and stories in rodeo, ranching, agriculture, agvocacy, and western lifestyle! A product of our parent company, Western Insights Media, we aim to bring you current and up to date information in regards to the western industry whether it be rodeo, farming, rodeo, agricultural policy, and more. The That Western Life podcast covers 50% rodeo and 50% everything, from ranching to farming to western lifestyle.

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Recent News

That Rodeo Life
Hayle Gibson-Stillwell and Piper Rewrite the Calgary Stampede Record Book
Hayle Gibson-Stillwell and Piper Rewrite the Calgary Stampede Record Book

At one of rodeo’s largest stages, Hayle Gibson-Stillwell and Piper delivered a run that captured attention and re-wrote the history book of Canada’s most iconic rodeo. But it was Hailey Kinsel and her iconic mare Sister who left with the title - proving that in Calgary, the fastest run doesn’t always tell the whole story, but it does write a good one.

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What Rodeo Job Titles Actually Mean ... And How Many Exist Across the Industry
What Rodeo Job Titles Actually Mean ... And How Many Exist Across the Industry

How many COOs and General Managers actually exist in rodeo? Not many. Most rodeos are still volunteer-run, but the biggest events are starting to look more like full-scale businesses. Here’s a breakdown of what these titles mean and how common they really are across the country.

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Lanita Peirce Just Gave Rodeo the Kind of Story Sports Fans Remember
Lanita Peirce Just Gave Rodeo the Kind of Story Sports Fans Remember

At 76 years old, Lanita Peirce won the Cody Stampede barrel racing title on Famous Wahini after 33 years away from the Wyoming rodeo. Rodeo does not just reward youth. It rewards timing, grit, horse power, and the people who keep showing up.

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Why Prescott Still Matters in Modern Rodeo
Why Prescott Still Matters in Modern Rodeo

Prescott Frontier Days closes out today, and the World’s Oldest Rodeo is still one of the clearest reminders that rodeo’s history is not just nostalgia. It is part of what keeps the sport meaningful.

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That Agvocate Life
DOJ Egg Price Case Raises Bigger Questions About Food System Trust
DOJ Egg Price Case Raises Bigger Questions About Food System Trust

The DOJ says major egg producers coordinated to manipulate egg-price benchmarks that influence grocery and restaurant prices nationwide. The companies deny wrongdoing, but proposed settlements include $3.3 million in payments, 53 million eggs donated to food banks, and new antitrust compliance requirements. This is bigger than eggs. It is about food affordability, market concentration, and whether consumers can trust the pricing systems behind everyday groceries.

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Why USDA's SPUR Program Matters to Ranchers
Why USDA's SPUR Program Matters to Ranchers

USDA’s new SPUR program will provide up to $500 million to eligible beef processors. With the top 4 packers controlling over 80% of processing, this matters because capacity directly impacts cattle prices, beef prices, and what consumers pay at the store.

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Screwworm Is Becoming a LIvestock Story the Western World Cannot Ignore
Screwworm Is Becoming a LIvestock Story the Western World Cannot Ignore

The U.S. and Mexico just opened a $50 million sterile-fly plant to fight New World screwworm. This is not just a border story. It is a livestock-health, cattle-market, and food-security issue that ranchers should be watching closely.

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Aqueducts Final Races Are a Warning Sign for the Horse World
Aqueducts Final Races Are a Warning Sign for the Horse World

After more than 130 years, Aqueduct Racetrack is ending live racing. For the horse world, this is more than a New York story. It is a reminder that equine culture depends on physical places — and those places are getting harder to protect.

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Featured
Ep. 129 - **THAT WESTERN PULSE** An Inside Scoop of our July Goals, Strategies, & Tips
That Western Pulse, Business, Fractional Chief Marketing Officer
Ep. 129 - **THAT WESTERN PULSE** An Inside Scoop of our July Goals, Strategies, & Tips
That Western Pulse, Business, Fractional Chief Marketing Officer

That Western Life did not disappear because the podcast failed. It went quiet partly because it worked. Now, a three-woman team is rebuilding the platform in public, publishing its goals, testing its assumptions and examining whether a dormant Western media brand can become a sustainable business.

That Western Pulse, Business, Fractional Chief Marketing Officer
Ep. 128 - From Rodeo to Agriculture, The Future of the Western Industry with Alex Russell of Syngenta
FFA, Farming, Agriculture, Youth Development, Career Growth
Ep. 128 - From Rodeo to Agriculture, The Future of the Western Industry with Alex Russell of Syngenta
FFA, Farming, Agriculture, Youth Development, Career Growth

Alex Russell joins That Western Life to talk about growing up in rodeo, how FFA shaped her future, building a career in agriculture with Syngenta, the role of crop protection and soybean seed care, and why the western industry needs both tradition and innovation. This episode is a practical and personal look at agriculture careers, rodeo roots, mentorship, food production, and the future of the western way of life.

FFA, Farming, Agriculture, Youth Development, Career Growth
Ep. 127 - Jessie Jarvis of Of The West, Part II
Advocacy, Farming, COWGIRL 30 Under 30, Media, Fashion, Rodeo, Ranching, Western Lifestyle, Youth Development
Ep. 127 - Jessie Jarvis of Of The West, Part II
Advocacy, Farming, COWGIRL 30 Under 30, Media, Fashion, Rodeo, Ranching, Western Lifestyle, Youth Development

Jessie Jarvis of Of The West joins That Western Life to talk about western industry careers, ranching identity, agriculture, AI in marketing, professionalism, rodeo jobs, and what it takes to build a business rooted in trust. This conversation is a practical look at where the western industry is headed and how job seekers, employers, and rural businesses can prepare for what comes next.

Advocacy, Farming, COWGIRL 30 Under 30, Media, Fashion, Rodeo, Ranching, Western Lifestyle, Youth Development
Season 7 is Back: What to expect, stories to share, and more!
Advocacy, Canadian Rodeo, Country Music., COWGIRL 30 Under 30, Farming, Hunting, Media, Fashion, National Finals Rodeo, PBR, Ranching, Rodeo, Rodeo Queen, Veterinarian, Western History, Western Lifestyle, Youth Development
Season 7 is Back: What to expect, stories to share, and more!
Advocacy, Canadian Rodeo, Country Music., COWGIRL 30 Under 30, Farming, Hunting, Media, Fashion, National Finals Rodeo, PBR, Ranching, Rodeo, Rodeo Queen, Veterinarian, Western History, Western Lifestyle, Youth Development

That Western Life is back for Season 7 with a renewed focus on rodeo, agriculture, ranching, western business, country culture, policy, media, and the people shaping the modern western industry. In this season preview, host Katie Schrock shares why the podcast is returning, what listeners can expect, and why the western world is not just having a moment — it is entering a new era.

Advocacy, Canadian Rodeo, Country Music., COWGIRL 30 Under 30, Farming, Hunting, Media, Fashion, National Finals Rodeo, PBR, Ranching, Rodeo, Rodeo Queen, Veterinarian, Western History, Western Lifestyle, Youth Development

That Western Life Podcast

The That Western Life podcast invites listeners to join in for a weekly conversation with Western industry professionals and rodeo athletes who share the inside scoop on all things rodeo. We tell the story of the Western lifestyle and welcome new fans, sponsors and brands to the sport that we love so much. Find the podcast anywhere you stream podcasts or listen directly to each new episode right here on our site.

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