Janzen Tew is a self-taught photographer that has grown her marketing and digital marketing agency in the niche world of western fashion over the past half decade. As a result, she was named to the COWGIRL Magazine 30 Under 30’s inaugural class in 2020. But her story doesn’t stop there, she’s continued to be a mover and shaker in the western fashion industry and her company, Denim & Velvet Marketing, has taken over the management of the official shopping guide of the National Finals Rodeo - Western Runway. As a part of that management, they’ll be expanding to media outlets in 2022, showcasing western fashion on top news outlets at rodeos all around the country.
Read MoreKaitlin Lorman is the creative mind and genius behind Sundial Show Clothing, a unique western performance shirt company located in Ohio. The home of the Quarter Horse Congress, Kaitlin is just as surprised as the next person that she ended up finding a home in the western industry with her unique performance shirt creations. These items have made such a statement, that when combined with her entrepreneur prowess, skillsets, and tenacity for welcoming everyone into the western lifestyle, earned her a place in COWGIRL Magazine’s prestigious 2021 class of 30 Under 30.
Read MoreFull of energy, spunk and a love for meeting people and telling stories of the western lifestyle, Erin DeLong is the marketing and public relations director for Rocky Brand’s western division, Durango Boots. The newly named official boot of the National Finals Rodeo, Erin talks about the Durango Rodeo Team and how it’s selected, their partnerships with the American Rodeo and the COWGIRL 30 Under 30 program.
Read MoreJanzen Tew may be known for her Rodeo Vogue fashion page but she’s lived a multi-faceted, career driven life. The face and owner of Denim + Velvet Marketing, Janzen walks us through how she met her team roping professional cowboy husband (Cody Tew), her initial thought of being a dentist, and how everything changed the moment she picked up a camera!
Falling in love with photography, she worked for some of the biggest names in western retail and, taking those skills, she wanted to give boutiques the opportunity for next level marketing and product photography. Her team of amazing women provide just that as they book shoots, weddings, product shoots, lifestyle photography, marketing, websites, logos, designs and more!
Stay tuned for an education and inspiring podcast with none other than Janzen herself!
Read MoreCourtenay DeHoff is a Jack (or Jill) of all trades, the host of Cowgirl Problem’s Podcast, a TV reporter, and a beef advocate that works with the NCBA. We are excited to have her on the show to talk about all things advocacy and communications with That Western Life co-hosts Katie Schrock & Rachel Owens-Sarno.
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