That Western Life
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That Western Life Podcast

The That Western Life podcast is hosted by Katie Schrock, Rachel Owens-Sarno, Katie Surritt, and Joe Harper! Join us weekly for great conversations about rodeo and the western lifestyle.

Posts tagged COWGIRL Magazine
Ep. 119 - COWGIRL 30 Under 30 Key Note Kiah Twisselman Burchett
Ep. 119 - COWGIRL 30 Under 30 Key Note Kiah Twisselman Burchett

Kiah Twisselman Burchett is a sixth-generation rancher from San Luis Obispo, California, whose love for the beef industry took her to a job for the Beef! It’s What For Dinner team at the Kentucky Beef Council. There she was trained in media and the beef industry on a national and professional level - something that would come in handy when her entire life changed with just the shift of her mindset. From PEOPLE Magazine to The Kelly Clarkson Show to being the upcoming Keynote at the COWGIRL Magazine 30 Under 30’s first ever Girl Talk breakout session, Kiah is a positive light in the western industry helping people break toxic fad trends and changing their lives for the longterm and the better!

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Advocacy, COWGIRL 30 Under 30, Farming, Media, Ranching, Western LifestyleKatie SchrockKatie Schrock, Rachel Owens-Sarno, California, Kiah Twisselman, Coach Kiah, Kiah Twisselman Burchett, Kiah Burchett, Emilee Cole, Agriculture, ranching, CalPoly, Kentucky Beef Council, County Fairs, lifestyle, healthy lifestyle, mental mindset, mental health, ag media summit, PEOPLE Magazine, Good Morning America, The Kelly Clarkson Show, Relationships, Amy Porterfield, COWGIRL Magazine, COWGIRL Magazine 30 Under 30, Girl Talk, COWGIRL Convention, Backroad Cowgirls, Courtenay DeHoff, Carly Twisselman, Digital Series, Harris Ranch Comment
Ep. 104 - Round 2 with Kim Rounds
Ep. 104 - Round 2 with Kim Rounds

Kim Rounds first came on our show at the start of Season 3 and is back for a second round as a part of our collaboration with COWGIRL Magazine's 30 Under 30 Program. A specialty beef programs manager and all beef exports listed under her job title at 5 Rivers Cattle Feeders, Kim's also in charge of social media and other outreach such as facility tours. As of late, Kim's hard work has been recognized in a multitude of 30 Under 30 and 40 Under 40 awards, making her the unplanned face of the ranching (and female ranching) industry throughout Colorado and America.

Kim's background with the western lifestyle has stemmed from a lifelong love of cattle and horses. A show jumper turned reined cowhorse competitor, Kim's need for speed and adrenaline has created a newfound passion in the world of cowhorse where her and her great mare, Stevie, have won countless awards. As a part of that passion, however, Kim has continued to learn more and more about the cowhorse industry - even creating an Excel spreadsheet on cowhorse studs that would rival co-host Katie Schrock's National Finals Rodeo spreadsheets!

Join for the fun, horse marketing and cowhorse industry information, and all things cattle industry with your That Western Life podcast co-hosts, Katie Schrock and Rachel Owens-Sarno, for the kick off of Season 4!

Read more on the blog at https://www.ThatWesternLife.com/podcast/episode104.

Learn more about the COWGIRL Magazine 30 Under 30 and all of their efforts to promote women in the western industry here --> https://www.COWGIRLMagazine.com.

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Advocacy, COWGIRL 30 Under 30, Media, Ranching, Youth DevelopmentKatie SchrockKim Rounds, 5 Rivers Cattle Feeding, 5 Rivers, Cattlewomen, Cattle Industry, Cattle, COWGIRL Magazine, COWGIRL Magazine 30 Under 30, 30 Under 30, Julia Ayres, Twisted X, Colorado, international, export, mentors, Cattle Tales, Texas Cattle Feeders Association, Social media, Social, social media tips, Employee, Recruitment, Education, beef, reined cowhorse, cowhorse, snaffle bit futurity, Texas, Fort Worth, Will Rogers Arena, Horse market, incentives, roper horse futurity, barrel horse futurityComment
Ep. 93 - Sundial Show Clothing's Kaitlin Lorman
Ep. 93 - Sundial Show Clothing's Kaitlin Lorman

Kaitlin Lorman is the creative mind and genius behind Sundial Show Clothing, a unique western performance shirt company located in Ohio. The home of the Quarter Horse Congress, Kaitlin is just as surprised as the next person that she ended up finding a home in the western industry with her unique performance shirt creations. These items have made such a statement, that when combined with her entrepreneur prowess, skillsets, and tenacity for welcoming everyone into the western lifestyle, earned her a place in COWGIRL Magazine’s prestigious 2021 class of 30 Under 30.

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COWGIRL 30 Under 30, Western Lifestyle, FashionKatie SchrockTrent Johnson, Greeley Hat Works, Ohio, Quarter Horse Congress, Sun Dial Show CLothing, Kaitlin Lorman, 30 Under 30, COWGIRL Magazine 30 Under 30, COWGIRL Magazine, Entrepreneur, Relationships, marketing, fashion, fashion design, western fashion influencer, influencerComment
Ep. 91 - Bryce Albright of the Dude Rancher's Association chat the importance of FFA and youth leadership
Ep. 91 - Bryce Albright of the Dude Rancher's Association chat the importance of FFA and youth leadership

Bryce Albright, the young and tenacious executive director of the Dude Ranchers’ Association, may only be 25 years old but a childhood spent working on Dude Ranches and being involved in FFA helped shape her to who she is today. Bryce joins us for a second episode on the podcast, this time as a part of the COWGIRL Magazine 30 Under 30 2021 class - an honor that she couldn’t believe she won! Bryce chats about the current positive impacts that the economy during a global pandemic has had for the Dude Ranch members, as well as ideas for a girls retreat this winter, and what it means to be nearing their one hundred year anniversary as a trade association.

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Advocacy, COWGIRL 30 Under 30, Ranching, Youth Development, Western LifestyleKatie SchrockBryce Albright, dude ranch, Dude Ranchers Associatoin, COWGIRL Magazine, COWGIRL Magazine 30 Under 30, 30 Under 30, Arizona, Claifornia, economics, economic impact, DRA, FFA, 4-H, State Officer, Montana, Wyoming, Colorado, Mentors, Growth, Networking, Extracurricular ActivitiesComment
Ep. 88 - Julia Ayres of Twisted X
Ep. 88 - Julia Ayres of Twisted X

Growing up in a military family, Julia Ayres moved every two years until she was seventeen years old. Despite all the new locations, there was something that she was passionate about from a young age - horses. Whether it was eight year old Julia demanding her dad follow a horse trailer to find where the horses were or asking to ride the trail ride horses, Julia was dedicated to learning all that she could. Her hard work paid off and she completed her degree in equine sciences at Colorado State University with an emphasis in event production. Today, she works for Twisted X in marketing and sponsorships, and continues to share her passion for horses and the western lifestyle as a COWGIRL Magazine 30 Under 30 recipient.

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COWGIRL 30 Under 30, National Finals Rodeo, Rodeo, Western LifestyleKatie SchrockJulia Ayres, Twisted X, COWGIRL Magazine, COWGIRL Magazine 30 Under 30, trail ride, military, Colorado, Colorado State University, athletic training, Fort Lewis College, Colorado Springs, National Western Stock Show, national finals rodeo, jackpot, rock'n'roll denim, CinchComment
Ep. 87 - Peyton Bennight; Yeti's Rodeo Specialist
Ep. 87 - Peyton Bennight; Yeti's Rodeo Specialist

Peyton Bennight has a long history and passion for the western industries of rodeo and ranching - being raised in a sale barn and living on a cattle ranch will do that. Always on the move and working hard, Peyton takes us through her career post college at Texas A&M University, covering her background as an animal husbandry expert for monkeys, teaching agriculture at her high school alma mater, and then becoming the rodeo specialist for YETI. Her passion for horses, cattle, rodeo and ranching all comes through in this fun conversation full of laughs and good stories!

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Advocacy, COWGIRL 30 Under 30, Ranching, Rodeo, Western LifestyleKatie SchrockPeyton Bennight, COWGIRL Magazine, COWGIRL Magazine 30 Under 30, Texas, Stock Contractor, steer wrestling, ag teacher, agriculture, ranching, cattle, cattlewomen, rodeo, junior rodeo, high school rodeo, Jimmie Smith, goat tying, Colonel Freckles, Courtenay Dehoff, Natalie Kovarak, sale barn, YETI, Texas A&M, monkeysComment
Ep. 86 - Behind the Brand with Justin Brand's Taylor Morton
Ep. 86 - Behind the Brand with Justin Brand's Taylor Morton

Taylor Morton is the marketing manager for Justin Brands, Inc., the parent company behind one of our most talked about pro rodeo sponsors: Justin Boots. Justin Boots and the subsequent heritage brands that include, but aren’t limited too, Nocona Boots and Reba by Justin, are a huge component in the western industries, sponsoring many women and men in professional rodeo, country singers, and even mainstream professional athletes. From the Justin Cowboy Crisis Fund, to the National Finals Rodeo, we chat all things Justin, prorodeo and marketing with COWGIRL Magazine 30 Under 30 2021 recipient, Taylor Morton!

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COWGIRL 30 Under 30, National Finals Rodeo, Ranching, Rodeo, Rodeo Queen, Western LifestyleKatie SchrockTaylor Morton, Fort Worth, Fort Worth Stock Show, Justin Boots, Justin, John Justin, Justin Cowboy Crisis Fund, Justin Sports Medicine Team, Nocona, Tony Lama, Chippewa, cowboy boots, western fashion, western fashion influencer, rodeo, Reba McEntire, George Straight, Pure Country, Marketing, Time Management, COWGIRL Magazine, COWGIRL Magazine 30 Under 30, 30 Under 30Comment
Ep. 85 - 2016 College Goat Tying Champion Turned Rodeo Coach, Shelby Winchell
Ep. 85 - 2016 College Goat Tying Champion Turned Rodeo Coach, Shelby Winchell

Shelby Winchell is one of the more unique guests to come on the podcast as a combination of competitor, rodeo coach and educator. If you’re ready to dive deep into the analytics of college rodeo both as a competitor and as a coach, this episode will open your eyes to the opportunities that high school and college rodeo can provide youth competitors today.

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Advocacy, COWGIRL 30 Under 30, National Finals Rodeo, Rodeo, Youth DevelopmentKatie SchrockShelby Winchell, COWGIRL Magazine, 30 Under 30, COWGIRL Magazine 30 Under 30, CNFR, College National Finals Rodeo, college rodeo, wyoming, casper, goat tying, world champion, coach, advice, equine teacher, agribusiness, horsemanshipComment
Ep. 84 - Western Sports Round-Up Producer Karlee Peterson
Ep. 84 - Western Sports Round-Up Producer Karlee Peterson

Karlee Peterson is the dynamic mastermind producer behind The Cowboy Channel - a streaming network dedicated to all things rodeo and the western life. But if you had asked Karlee before college what her career would be, she would have told you “International Lawyer.” Great mentors gave her the opportunity to dabble in television production and she was hooked; combine that with her South Dakotan roots of rodeo, training horses with her family and the western lifestyle, and it created the perfect dream career for her!

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COWGIRL 30 Under 30, Media, National Finals Rodeo, RodeoKatie SchrockKarlee Peterson, The Cowboy Channel, Jeff Medders, Patrick Gotsch, RFD-TV, Teleivions, South Dakota, Texas, Fort Worth, Fort Worth Stock Show, High School Rodeo, College Rodeo, COWGIRL Magazine, COWGIRL Magazine 30 Under 30 Comment
Ep. 83 - HorsePro.TV's Shaina Zollman
Ep. 83 - HorsePro.TV's Shaina Zollman

Shaina Zollman grew up in the cowboy town of Pendleton, Oregon, and went on to follow in her families legacy of Pendleton Round-Up participation and volunteerism when she was a part of their court as first a princess and then the queen. After her years as a titleholder, she got involved with cow horses and, after graduating from Oregon State University with a Wildlife Biology degree, she found her passion of education and content creation with her boyfriend, Dusty. Together they created HorsePro.TV where Shaina took Dusty’s idea and learned all the technology needed to make it a reality. She does all of the content strategy, video creation, and membership outreach and management for their online database of fundamental equine training programs.

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Advocacy, COWGIRL 30 Under 30, Media, Rodeo, Rodeo Queen, Western Lifestyle, Youth DevelopmentKatie SchrockCOWGIRL Magazine, COWGIRL Magazine 30 Under 30, Shaina Zollman, Pendleton, Pendleton Round Up, cowhorses, cutting horses, HorsePro TV, media, media marketing, ag media, videography, Hockey, Rodeo QueenComment
Ep. 82 - Trick Riding Around the World with Brandi Phillips
Ep. 82 - Trick Riding Around the World with Brandi Phillips

Brandi Phillips is a hardworking, passionate cowgirl dedicated to keeping the sport of trick riding and trick roping alive. While once a rodeo event, cultures have shifted leaving trick riding in the hands of women and specifically a mentorship training camp called the Riata Ranch. A product of the program, Brandi still gives back today, as she has traveled the globe both with the team and individually, training with her mentor Jennifer Nicholson.

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COWGIRL 30 Under 30, Advocacy, Rodeo, Youth DevelopmentKatie SchrockBrandi Phillips, COWGIRL Magazine, 30 Under 30, COWGIRL Magazine 30 Under 30, trick riding, quarter horse, thoroughbred, arabian horses, Riata Ranch, Tommy Meyer, Jennifer Nicholson, Spencer, Calamity Media, specialty act, Fort Worth, Texas, Fitness, Fort Worth Stock Show, trick roping, Royal Winter Fair, Canada, Chad Nicholson, Diamond Jubilee, Windsor, Queen of England, Queen Elizabeth, Windsor Castle, Native American, Sioux, Russian Cossack, Cossack, CzarComment
Ep. 78 - McFarland Production's Natalie McFarland presented by COWGIRL Magazine
Ep. 78 - McFarland Production's Natalie McFarland presented by COWGIRL Magazine

Owner of McFarland Productions, Natalie McFarland was named to COWGIRL Magazine's inaugural 30 Under 30 class in 2020. A passionate advocate for all things agriculture, her company may be best known for it's video work but her entire team works hard to provide a one-stop shop for all things digital in the western world!

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Media, COWGIRL 30 Under 30, Western Lifestyle, Advocacy, Farming, Rodeo, Rodeo Queen, Ranching, PBR, Country Music., Hunting, National Finals RodeoKatie SchrockCOWGIRL Magazine, 30 Under 30, COWGIRL Magazine 30 Under 30, Natalie McFarland, McFarland Production, videography, ag media, agriculture, rodeo, photography, wedding photography, cowgirl 911, Oregon Jamboree, country music, media marketing, entrepreneur, work life balance, Ashley Kendall, Katie Connor, Remote Teams, Team WorkComment
Ep. 77 - Ken Amorosano and the COWGIRL Magazine Collaboration with That Western Life
Ep. 77 - Ken Amorosano and the COWGIRL Magazine Collaboration with That Western Life

Today’s guest is someone that we have been eagerly awaiting the opportunity to introduce to our listeners and that is someone who is making one of the biggest differences for women in the western industries. If you have listened to any of our episodes or read our blogs, you have heard us talk about the COWGIRL Magazine 30 Under 30 program and today the CEO and Editor of COWGIRL Magazine’s Ken Amorosano is on the show today. We dive into all things COWGIRL Magazine and Ken’s career trajectory to owning the magazine, as well as the COWGIRL 30 Under 30 program and application process, and their 2021 model search!

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Advocacy, Country Music., Media, Rodeo, Western LifestyleKatie SchrockCOWGIRL Magazine, 30 Under 30, Kim Rounds, Ken Amorosano, western fashion, montana silversmiths, Judy Wagner, Cowboy Channel, women, cowgirls, wpra, breakaway, barrel racingComment
Ep. 73 - Anna Baglione; Packer, Muleskinner, and Woman of the West
Ep. 73 - Anna Baglione; Packer, Muleskinner, and Woman of the West

At the young age of 18 years-old, Anna Baglione showed up at Bishop Mules Days in Bishop, California, for a job interview with Rock Creek Pack Station. After a decent amount of her teenage years spent in the back country, she felt called to the mountains and the life of a modern day wild west muleskinner!

She was hooked from that moment and takes us through the in’s and out’s of packing, packing trips, mules, Bishop Mule Days and of course the importance of conservation of the back country that all packers take extremely seriously! Anna is a 2021 recipient of the COWGIRL Magazine 30 Under 30 award and we are excited to have her on the show!

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Advocacy, Ranching, Western LifestyleKatie SchrockAnna Baglione, Bishop, California, COWGIRL Magazine, 30 Under 30, Oakdale, mule, mules, rock creek pack station, rock creek, packing, pack animals, mule packing, hiking, donkey, horse, backwoods, Back country of America, rose parade, muleskinner, public lands, conservationComment
Ep. 70 - Bryce Albright with the Dude Ranchers' Association
Ep. 70 - Bryce Albright with the Dude Ranchers' Association

Could you use a vacation that fits your western lifestyle or even your western history dreams? The Dude Rancher’s Association is a trade industry that has been around for nearly 100 years and has been providing destination western ranch vacations for over a hundred years! While they all include horseback riding to some capacity, the 93 ranches over 10 western U.S. states and one Canadian province, also include their own unique outdoor activities like zip lining, cattle drives, fly fishing, and more!

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Advocacy, Ranching, Western Lifestyle, Youth DevelopmentKatie Schrockdude, ranch, dude ranch, Dude Ranchers Associatoin, DRA, Dude Ranchers Association, Bryce Albright, vacation, careers, COWGIRL Magazine, 30 Under 30, executive director, Wyoming, Colorado, California, Convention, Ziplining, Rock Climbing, Fishing, COVID, COVID-19, wildfireComment