To sit down with the iconic brand of Wrangler has been on our podcast bucket list for quite some time and we were fortunate enough to have the Vice President and General Manager of Wrangler Western Wear on the podcast for a unique insight into rodeo’s largest apparel brand. Not only do we discuss the history of Wrangler, who they build their products after, but also their upcoming tends with Yellowstone and Coconut Cowboys. Additionally, we talk to them about the marketing behind the Wrangler National Finals Rodeo and what that week is like for them as a team to prepare for the biggest stage in the western world.
Read MoreBuckle up - we are talking about rodeo, world records, arena records and advocacy! The Texas winter rodeos are in full swing and we talk about controversially barrel racing footing, young horses doing big things, Sage Kimzey’s broken ankle, and the world and arena records that were broken. The team also touches on hot topics in the advocacy portion of the podcast, chatting about Joaquin Phoenix’s Oscar anti-dairy industry speech and the New York rodeo protests.
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