That Western Life
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That Western Life Podcast

The That Western Life podcast is hosted by Katie Schrock, Rachel Owens-Sarno, Katie Surritt, and Joe Harper! Join us weekly for great conversations about rodeo and the western lifestyle.

Posts tagged Yellowstone
Ep. 121 - Wrangler Western's Vice President & General Manager Allen Montgomery
Ep. 121 - Wrangler Western's Vice President & General Manager Allen Montgomery

To sit down with the iconic brand of Wrangler has been on our podcast bucket list for quite some time and we were fortunate enough to have the Vice President and General Manager of Wrangler Western Wear on the podcast for a unique insight into rodeo’s largest apparel brand. Not only do we discuss the history of Wrangler, who they build their products after, but also their upcoming tends with Yellowstone and Coconut Cowboys. Additionally, we talk to them about the marketing behind the Wrangler National Finals Rodeo and what that week is like for them as a team to prepare for the biggest stage in the western world.

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Advocacy, Fashion, National Finals Rodeo, PBR, Ranching, Rodeo, Rodeo Queen, Western History, Western LifestyleKatie SchrockKatie Schrock, Rachel Owens-Sarno, Wrangler, Coconut Cowboys, Yellowstone, Rip, Yellowstone 1883, Beth Dutton, Dutton Ranch, Cowboy Cool, Wrangler National Finals Rodeo, PBR, New York, Europe, Fashion, Western Fashion, Allen Montgomery, Miss Rodeo America, Tough Enough to Wear Pink, National Patriot ProgramComment
Ep. 117 - Rebranding the American Cow Boy
Ep. 117 - Rebranding the American Cow Boy

When it comes to the history of the American Cowboy, modern media has painted the picture to look one way when the reality shows that enslaved African Americans known as "Cow Boys" were truly the icons that changed the west, creating a unique equalizer post Emancipation Proclamation. Katie Surritt & Katie Schrock take a deep dive into the history of African American cow boys and the impacts they have had on the west, cattle drives, and rodeo as we know it.

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Advocacy, Rodeo, Western Lifestyle, Western History, RanchingKatie SchrockCowboy, cow boy, Katie Surritt, Katie Schrock, Fred Whitfield, history, slavery, African American, Yellowstone, Gunsmoke, Beth Dutton, Dutton, Gambia River alley, Africa, cow hunters, cowpunchers, cattlemen, drovers, ranchers, plantations, civil war, Yellowstone 1883, Johanna July, Army, emancipation proclamation, emancipation, Abraham Lincoln, Disney, Pendleton, Washington, Oregon, KKK, segregation, cowpunchers association, punchy, world war II, Matthew Bones Hook, black cowboys in the american west, the black west, Guts: legendary black rodeo cowboy bill pickett, Black women of the west, black frontier: a history of african american heroes in the old west, Lesser known history of African American cowboys, Spanish Louisiana land policy, Library of congress colectionComment